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Cookie Policy

Last updated: December 22, 2025

1. Introduction

This Cookie Policy explains how Floodlight, Inc. ("Floodlight", "we", "us", or "our") uses cookies and similar technologies when you visit our website and use our services. This policy should be read in conjunction with our Privacy Policy.

By using our website, you consent to our use of cookies in accordance with this policy. If you do not agree with our use of cookies, you should disable cookies or refrain from using our website.

2. What Are Cookies?

Cookies are small text files that are placed on your device (computer, tablet, smartphone, or other electronic device) when you visit a website. Cookies are widely used to make websites work more efficiently and provide information to website owners.

Cookies typically contain:

  • A unique identifier
  • The name of the website that placed the cookie
  • An expiration date
  • Other settings or preferences

3. Types of Cookies We Use

3.1 Strictly Necessary Cookies

These cookies are essential for our website to function properly. They enable core functionality such as security, network management, and accessibility. You cannot opt out of these cookies without affecting how our website functions.

Examples:

  • Session cookies for authentication and security
  • Cookie consent preferences
  • Load balancing cookies

Duration: Session cookies (deleted when you close your browser) or up to 1 year

3.2 Analytics and Performance Cookies

These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. This helps us improve our website's performance and user experience.

Examples:

  • Google Analytics: Tracks page views, session duration, bounce rate, and traffic sources
  • Google Tag Manager: Manages analytics and marketing tags
  • Performance monitoring cookies

Duration: Up to 2 years

Third Parties: Google LLC

3.3 Functional Cookies

These cookies enable enhanced functionality and personalization, such as remembering your preferences (language, region) and choices you make on our website.

Examples:

  • Language preference cookies
  • Region/locale selection
  • User interface preferences
  • Video player settings

Duration: Up to 1 year

3.4 Marketing and Targeting Cookies

These cookies are used to deliver advertisements more relevant to you and your interests. They may also be used to limit the number of times you see an advertisement and measure the effectiveness of ad campaigns.

Examples:

  • HubSpot: Tracks marketing interactions, form submissions, and lead attribution
  • LinkedIn Insight Tag: Conversion tracking and audience targeting
  • Facebook Pixel: Conversion tracking and remarketing
  • Advertising network cookies

Duration: Up to 2 years

Third Parties: HubSpot, LinkedIn, Facebook, Google Ads

4. First-Party vs. Third-Party Cookies

4.1 First-Party Cookies

First-party cookies are set by Floodlight directly and can only be read by our website. We use first-party cookies for essential functionality, analytics, and user preferences.

4.2 Third-Party Cookies

Third-party cookies are set by external services that we use on our website, such as Google Analytics, HubSpot, and social media platforms. These cookies may track your activity across multiple websites.

5. Detailed Cookie Table

Below is a comprehensive list of cookies used on our website:

Strictly Necessary Cookies

  • __Secure-next-auth.session-token - Next.js authentication session - Session
  • __Secure-next-auth.csrf-token - CSRF protection token - Session
  • cookie-consent - Stores your cookie consent preferences - 1 year

Analytics Cookies

  • _ga - Google Analytics - Distinguishes unique users - 2 years
  • _gid - Google Analytics - Distinguishes unique users - 24 hours
  • _gat - Google Analytics - Throttles request rate - 1 minute
  • _ga_[container-id] - Google Analytics 4 - Session state persistence - 2 years

Functional Cookies

  • NEXT_LOCALE - Next.js internationalization - Stores language preference - 1 year
  • theme - Theme preference (light/dark mode) - 1 year

Marketing Cookies

  • hubspotutk - HubSpot - Visitor tracking token - 13 months
  • __hssrc - HubSpot - Session renewal - Session
  • __hstc - HubSpot - Main visitor tracking cookie - 13 months
  • __hssc - HubSpot - Session tracking - 30 minutes
  • _fbp - Facebook Pixel - Facebook tracking and advertising - 3 months
  • li_sugr - LinkedIn Insight Tag - Browser identification - 90 days
  • _gcl_au - Google Ads - Conversion tracking - 90 days

6. Other Tracking Technologies

6.1 Web Beacons (Pixel Tags)

We may use web beacons (also known as pixel tags) in combination with cookies to track user behavior, measure ad impressions, and compile statistics about website usage.

6.2 Local Storage

We may use browser local storage to store user preferences and session data that persists across browser sessions. Local storage data can be cleared through your browser settings.

6.3 Server Logs

Our web servers automatically log information about each visitor, including IP address, browser type, referring page, and pages visited. This information is used for system administration and security purposes.

7. Purpose of Cookies

We use cookies for the following purposes:

  • Authentication: To remember if you're logged in and keep your session secure
  • Security: To detect and prevent fraud, abuse, and security incidents
  • Preferences: To remember your language, region, and display settings
  • Analytics: To understand how visitors use our website and identify areas for improvement
  • Marketing: To deliver relevant advertisements and measure campaign effectiveness
  • Performance: To monitor website performance and loading times
  • Functionality: To enable interactive features like chat widgets and contact forms

8. Cookie Duration

8.1 Session Cookies

Session cookies are temporary and are deleted when you close your browser. We use session cookies for authentication and security purposes.

8.2 Persistent Cookies

Persistent cookies remain on your device for a set period (ranging from minutes to years) and are reactivated each time you visit our website. We use persistent cookies for analytics, preferences, and marketing.

9. Your Cookie Choices

9.1 Cookie Banner

When you first visit our website, you will see a cookie banner that allows you to:

  • Accept all cookies
  • Reject non-essential cookies
  • Manage your preferences by category (Necessary, Analytics, Functional, Marketing)

You can change your preferences at any time by clicking the "Cookie Settings" link in the footer.

9.2 Browser Settings

Most web browsers allow you to control cookies through their settings. You can typically:

  • View cookies stored on your device
  • Delete existing cookies
  • Block all cookies
  • Block third-party cookies only
  • Clear cookies when you close your browser

Note: Blocking or deleting cookies may impact your experience on our website and prevent certain features from functioning properly.

9.3 Browser-Specific Instructions

  • Chrome: Settings โ†’ Privacy and security โ†’ Cookies and other site data
  • Firefox: Settings โ†’ Privacy & Security โ†’ Cookies and Site Data
  • Safari: Preferences โ†’ Privacy โ†’ Manage Website Data
  • Edge: Settings โ†’ Cookies and site permissions โ†’ Manage and delete cookies

9.4 Opt-Out Links for Third-Party Cookies

You can opt out of certain third-party cookies through the following links:

9.5 Do Not Track Signals

Some browsers support "Do Not Track" (DNT) signals. While we respect your privacy preferences, our website does not currently respond to DNT signals as there is no industry-wide standard for how to interpret them.

10. Cookies and GDPR Compliance

For users in the European Economic Area (EEA), we comply with the EU General Data Protection Regulation (GDPR) and ePrivacy Directive regarding cookies. We:

  • Obtain your explicit consent before setting non-essential cookies
  • Provide clear information about cookie purposes and durations
  • Allow you to withdraw consent at any time
  • Do not use cookie walls (blocking access if you reject cookies)
  • Maintain records of your consent

11. Children's Privacy

Our website is not intended for children under 16 years of age. We do not knowingly collect information from children through cookies. If you believe we have collected such information, please contact us immediately.

12. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. We will notify you of material changes by updating the "Last updated" date at the top of this policy. We encourage you to review this policy periodically.

13. Contact Us

If you have questions or concerns about our use of cookies, please contact us:

14. Additional Resources

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Cookie Policy - Floodlight